![]() ![]() ![]() In his speech, Jobs demonstrates the virtuous use of the rhetoric appeals in the development and presentation of one of the most persuasive commencement speeches in order to draw the students’ attention to the significant questions which can contribute to changing the person’s life. Thus, Jobs is successful in achieving his goal because of his exclusive approach to structuring the speech and to blending the rhetoric appeals in order to discuss well-known concepts and ideas of love, loss, and death in a unique form that is why, it is appropriate to examine Jobs’ manipulation of methods of persuasion in detail. ![]() The goal of Steve Jobs’ speech is to persuade the graduates to find the jobs that they can truly love because of their passion for the definite activities. That is why, Jobs’ speech on the importance of finding the interesting and loved job drew the attention and gained the recognition of the graduates during the Commencement Day at Stanford University in 2005. Steve Jobs, the co-founder of Apple, Inc., is known as one of the world famous and successful entrepreneurs whose unique approaches to business and marketing provoked the great public’s interest. Is it necessary to follow passions or reasons while choosing the career? What effects can losses and failures have on the person’s life? In spite of the complex character and deep ethical, philosophical, and psychological meanings hidden in these questions, they are answered completely in Steve Jobs’ commencement speech at Stanford University in 2005. Personal computer revolution of the 1970s and Jobs is widely recognized as a pioneer of the "Innovation distinguishes between a leader "Sometimes life hits you in the head with a Wozniak, Co-creator of the Macintosh, iPad, iPod, iPhone, and first Pioneer of the personal computer revolution with Steve American business magnate, industrial designer, ![]()
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